YOU’RE IN GOOD HANDS
WITH NEWFOUNDLAND POWER

At Newfoundland Power, we are committed to being there for you, our customers, whenever, wherever you need us. Day or night. No matter what the weather. We have been delivering safe, reliable electricity to the people of our province for over 135 years. Today we continue this proud tradition of providing service to over 87% of electricity customers in Newfoundland and Labrador.

Maintaining and operating a $1.2 billion electricity system in one of the harshest climates in the country takes dedication, perseverance and hard work. Our 600 employees are up to the challenge, with an unwavering focus on keeping the lights on for our customers. You’re in good hands with Newfoundland Power.

273,000

Customers

255,000

Poles

12,850 km

Power Lines

131

Substations

23

Hydro Plants

6

Backup Generators

IN GOOD HANDS

“Providing safe, reliable electricity at the least-cost option is at the core of everything we do. Our dedicated team of employees always put our customers first and always deliver on our commitments.”

Gary Murray
President and Chief Executive Officer

IN RELIABLE HANDS

We are the ones who keep your lights on, your homes warm and your bread toasted. You can count on us if something happens to the electricity system. Whatever the weather, whenever we’re needed, we’ll be there. We work hard every day to maintain one of the most reliable electricity systems in the country.

We know you rely on us to deliver your electricity. We take this responsibility very seriously.

We have been listening very carefully to what you have been telling us is important when it comes to your electricity service. What we have consistently heard is that you expect reliable electricity service at affordable rates.

Maintaining reliability takes thorough planning and continuous improvements, especially given the harsh weather conditions our electricity system must withstand. Ongoing maintenance, necessary repairs and required upgrades to aging infrastructure are essential to keeping our system strong. A well-maintained system is a cost-effective system to operate. Making routine upgrades to prevent an outage is better than having to make emergency repairs when an outage occurs.

We know you are concerned about future rate increases, that’s why we’re doing our part to provide least-cost service. We’ve been working hard to maintain reliability while minimizing our impact on electricity rates. We have consistently beaten inflation when it comes to our operating costs. And there has been no rate increase due to our operations since 2016, up to and including 2023. That’s an eight-year period.

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IN FRIENDLY HANDS

Our employees are proud Newfoundlanders and Labradorians. Last year you gave us an overall satisfaction rating of 88%, and that increased to 92% satisfaction when you deal with us directly. We’re happy to be there and it’s nice to know that you appreciate the work we do.

We are in the process of implementing a new customer service system as our current system has reached the end of its useful life. This system is at the heart of how we serve our customers. From housing all of our customer account information to producing customer bills to working with our website and telephone system, it has an important role to play in almost every customer interaction we have.

We have a team of qualified employees working with external experts to ensure a seamless transition to the new system. We expect that this work will be completed over the next few years.

We use a variety of ways to communicate with our customers. We’ve just added a new feature – our website now offers a chat option. This provides real-time, private interaction with our customers.

We know the time you need us the most is when your lights go out. We work hard to provide timely updates about the status, cause and expected restoration time for power interruptions. Our Outage Management System allows us to respond to outages faster and provide more detail about outages affecting your homes and businesses.

On our website, there is a detailed outage listing and map which you can search for the latest information regarding outages. Sign up to receive outage alerts via text or email so you’ll know if an outage occurs and to be kept updated on progress until your power is restored.

In addition to our website, we also have our outage information phone line. We can now handle more calls and provide automatic address-specific outage updates based on your phone number.

Delivering information to you in the way you want is important to us. More than half of you enjoy the convenience of receiving your monthly bill via email. This means you get your bill more efficiently, and help the environment by saving on paper at the same time. Timely response to your requests is a priority. On average, we get your power back on in 1.4 hours after an outage, and we repair 84% of street lights within five days.

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IN SAFE HANDS

Electricity can be a very dangerous business. That’s why safety is not just a word at Newfoundland Power, it’s a way of life. It’s something we focus on every minute of every day.

There is nothing more important than the safety of our employees, our contractors and our customers. We want to make sure everyone stays safe – at home, at work and at play. Our safety campaign “See the Wires” is shared on TV, radio, print, online and social media to ensure our customers are aware of the safety hazards associated with our infrastructure. We recently created a number of safety ads for online and our social media channels that highlight hazards associated with our electricity system. We have new ads that focus on the dangers of swimming, boating and fishing near hydroelectric plants and reservoirs in summer and also avoiding the ice in these areas in the winter. Another ad explains the dangers of underground electrical wires when digging, tilling or trenching, and advises to always contact us before starting.

We provide our employees with the appropriate tools and training so that they go home to their families safely at the end of every day. Monitoring, reviewing and continuous improvement are key components of ensuring we remain among the best when it comes to our safety practices. Recent audits of our Safety and Environment Management System, and our Safety and Environment Compliance confirm that we are compliant with best practices and management standards as well as current legislation and other guidelines. This shows our safety action plans are working.

We place a high emphasis on educating and creating awareness of the dangers of working or being around electricity. Along with our safety advertising, we provide training seminars and student education. Each year, we offer safety presentations to students, firefighters and first responders throughout the province.

Our employees are committed to putting not only their own safety but that of their co-workers at the forefront of everything they do. We celebrate the many safety milestones our employees achieve in recognition of a job well done, a job done safely.

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SUSTAINABILITY.

INNOVATION.

ELECTRIFICATION.

IN RESPONSIBLE HANDS

We have made sustainability a priority by making responsible decisions today, with our sights firmly on tomorrow. Being a good member of the community is important to us.

Focusing on reducing the environmental impacts of our industry, using technology wisely and helping you to be wise about how you use energy at home and at work.

Our takeCHARGE program continues to help homeowners, businesses and communities make the right energy choices. After all, knowledge is power. During 2021, takeCHARGE helped customers save 29.6 GWh of electricity through Home Energy Reports, instant rebates on energy efficient products and our Business Efficiency Program.

We also found innovative ways to help customers use energy wisely through a variety of virtual events and presentations. Our 13th annual Energy Efficiency Week gave customers the opportunity to virtually connect with energy experts and get in-person help and guidance during a series of store events. We also partnered with Costco to promote programmable thermostats and with Colemans grocery stores to provide seniors with free LED light bulbs.

The takeCHARGE Luminary Awards returned in 2021 to honor partners, trade allies and customers who have helped contribute to the success of energy conservation and electrification efforts in Newfoundland and Labrador.

As we look ahead, there will be opportunities to use electricity in different ways, and part of this will be through electrification. Through takeCHARGE, we are providing information and programs to show how this could benefit you. One example of electrification is switching to an electric vehicle, and we are excited about the network of fast-charging stations that we will be installing to keep you powered to your final destination.

In 2021, Electricity Canada recognized our Company with the Sustainable Electricity Company Designation for our achievements in prioritizing sustainability practices. Our customer programs have also won numerous North American awards including the ENERGY STAR Canada Awards for Utility Program of the Year and Promotional Campaign of the Year for three years straight.

One thing is certain, the future will look much different from the past. And we will be there to provide you with the information you need to continue to make the right energy choices for you.

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“ALL NEW STREET
LIGHTS WE
INSTALL USE
LED TECHNOLOGY.”

IN CARING HANDS

Whenever, wherever, we’ll be there. For us, this isn’t just a slogan, but rather, a mindset. More than 600 employees across the province shape our story. We are immensely proud to have a team with diverse backgrounds, skills and experiences, who are passionate about keeping the lights on, no matter the weather.

On September 10, 2021, Hurricane Larry wreaked havoc on the Eastern portion of the island of Newfoundland. We experienced sustained winds of 120 km/h, with gusts reaching 175 km/h. By the next morning, approximately 50,000 customers were without power. First, we focused on emergency situations and restoring power to the largest number of customers. By the next day, more than half of our customers had their power restored. Our crews continued to work hard, bringing power back to all but 500 customers by September 13.

While Hurricane Larry left a lot of destruction in its wake, our employees met the challenge head on. Over 300 employees and contractors replaced 40 utility poles, removed a countless number of trees from the power lines during the restoration process and did it all safely.

Our workforce continued to evolve in 2021, as we welcomed new employees, said farewell to longstanding colleagues, and saw people move into new roles. We celebrated 94 service milestones in 2021, which totaled an incredible 1,575 years of combined service.

We know each employee has their own story, and we continue to be committed to a culture of openness where everyone feels safe to bring their whole selves to work. Our similarities and differences generate innovative ideas and strong results, and we value this. Together we are stronger.

Innovation is one of our core values. We are constantly looking for ways to add value, provide better service, and build resiliency with our customers top of mind. It’s about seeking new ideas and taking a second look at the effectiveness of what we do to see if we can become more efficient. We have put together a team of employees specifically to SHIFT our innovation culture. The SHIFT team is always generating ideas, propelling us into the future. This team has been a crucial part in making innovation part of our day-to-day thinking.

Throughout 2021, we continued to adapt as the COVID-19 pandemic evolved. Our employees went above and beyond, and showed their resilience as we amended our policies and procedures to ensure everyone’s health and safety. In addition, we ensured wellness and mental health supports were available. By working together, we did our very best to keep each other, our families and our communities as healthy and safe as possible.

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“SAFETY IS IN
EVERYTHING WE DO.”

IN HELPING HANDS

Our employees are the faces you see, working side by side with community partners and rolling up their sleeves to make the places we call home even better. Giving back means so much more to us than just providing financial support. It’s about leading by example, touching the lives of others and creating long lasting, meaningful relationships. We are proud to say that the total value of our overall contribution in 2021 was more than $450,000.

The passion our employees, retirees and customers have for cancer care in our province is second to none. Through their support, our corporate charity, Power of Life, has raised over $4.8 million to date to provide much-needed equipment and comfort to cancer patients and their families. Cancer care comes in many forms – and one of the items we provided in 2021 were new blanket warmers for cancer patients receiving radiation treatment at the Dr. H. Bliss Murphy Cancer Centre.

Building a sustainable environment and community for future generations is important to us. For over 20 years, our annual EnviroFest has brought together employees and community partners from across our province. In 2021, we were proud to support another four beautification projects.

In Trinity Bay North Community Garden, Catalina, we laid sod and filled planters with new flowers; we planted trees and shrubs in the Stephenville Town Square; we constructed and filled 16 planters that will support a sustainable food source at the East Meadows Community Garden, St. John’s; and, we helped to restore the Cory Kenway Memorial Trail in Baine Harbour with new signage, walkways and tree trimming.

We are long-time supporters of the Community Food Sharing Association, with a 22-year partnership. In December 2021, our employees, retirees and family members collected donations of almost $15,000, and 20,000 pounds of food valued at $50,000, at the Downtown St. John’s Christmas Parade and through employee food drives. We matched this amount to donate a total of $30,000 to the Community Food Sharing Association to help those in need over the holiday season. To date, we have collected almost $250,000 in cash and close to 425,000 pounds of food valued at almost $1 million.

Our employees also rolled up their sleeves to give a life saving gift by giving blood. With over 200 donations made during 2021, we are proud once again to be the top Canadian Blood Services Partner for Life in the province. The generosity of our employees and their families to give the gift of life is inspiring.

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Leadership Team

Our leaders are experienced, diverse and dynamic Newfoundlanders and Labradorians. They are committed to safely operating Newfoundland Power as one of the best run electrical utility companies in Canada.

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LOOKING FORWARD

We are committed to continue managing our operations in a way that minimizes our impact. We are ready for what the future holds. Although innovation and technologies may change the way we deliver and use electricity, what’s important to you will always be what’s important to us. We’ll continue to do our part…for our customers, our communities and our province. We are focused on being there for you in the years ahead.
Whenever. Wherever.